Senin, 11 Juli 2011

Nokia Continued sales drop



Nokia launched a number of strategies to survive in the European mobile market, one of which slashed the price of cell phone thus increasing the possibility to be competitive in the mobile market. It said two industry sources told Reuters on Tuesday.


Nokia smart phones is rapidly losing market share because of competition from smart phones running on Google's Android platform and the Finnish company is expected to report losses in the second and third quarters of this year.

One source who knows firsthand about the price of Nokia said that Nokia do the big cuts of about 15 percent on shipping the Nokia N8, C7 multimedia phones and business phones E6.

Other price cuts are much smaller, according to two sources.

"For every model is not subject to large price cuts, but the scale of the entire portfolio - has not been seen for a very long time," said one source who worked on the European telecom operators.

Nokia shares fell 1.5 percent to 4.37 euros in late trading. Nokia shares fell more than 40 percent this year amid fears of displacement Nokia Symbian software to Microsoft Windows that can not help compete better with rivals such as Apple Inc's iPhone.

A Nokia spokesman declined to comment on price cuts but said the changes are commonplace in business.

In the past, Nokia has cut prices globally across the entire portfolio once a quarter. However, Nokia does not use that tactic in some quarters, even determine the price based on the model per model.
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