No MINI Cooper the same, "said Director of BMW Indonesia Ramesh Divyanathan when holding a press conference in Jakarta on Tuesday (12 / 7).
Ramesh's words were true because that is the hallmark of MINI Cooper, none of the MINI Cooper the same.
"Although the model is the same but the shapes look different style," he said.
Therefore, BMW Group Nusantara Indonesia and the Group as an exclusive partner of Indonesia provides a 1500 MINI choice accessories to beautify and transform (customized) to taste MINI Cooper owners.
MINI Accessories is a choice of colors, stickers and drawing lines on the roof and car body, glass, alloy wheels to body kits, etc..
"The riders can design a car design suitable expression, like this car that uses a red flag and white images to decorate the roof of his car," he said, pointing to the car displays the new MINI Cooper S come down from the cargo.
Ramesh said the customized options is one strategy that launched BMW MINI to market in Indonesia.
"This is a new way to have the most exclusive cars that can be configured according to customer desires," he said.
Not only that, the President Director Joe Surya Nusantara Group said his company will build a facility in South Jakarta MINI showrooms and workshops are equipped with sophisticated boutiques and modern.
"We will open the MINI showroom and after sales service center in South Jakarta in early 2012. Jakarta because most of our customers come from there," he said.
For pricing and competitors, he said prices are very competitive MINI model ranges from Rp. 500 million - Rp. 700 million and the price does not include additional costs for customized.
"Certainly (the price) does not include the cost of customized because depending on how many accessories are used," he said.
"Competitors!, We (MINI) has no competitors because our products are very unique model, he said.
However, he said, until this moment there are 20 people who had been a customer ordered a Indent MINI car, most of them to order the MINI Cooper S.
Joe was reluctant to answer questions of market share and sales targets MINI in Indonesia on the grounds of market share, and unit sales targets are being prepared.
"The problem was we discuss and consider. So this year we (MINI) to prepare and introduce a brand new, well next year genjot our new," he said.
While for the specification of the car, Joe is also silent. He will reveal MINI specs on the Indonesia International Motor Show (IIMS) later this month in JIEXPO Kemayoran.
"Later aja pas IIMs, we love to know," he said.
However, according to Information Resources obtained Xinhuanet, at the Indonesia International Motor Show 19th, BMW will bring the MINI Cooper S, MINI Cooper S Convertible and MINI John Cooper Works over an area of 180 square meters.
"MINI Cooper S has as many as 1600 cc cc, that I just know," said a source close to.
